CEO Cybersecurity on Campus Direct Mail Campaign
What's the Hollar: Strategy, creative direction, art direction
CampusWorks Personalized book safes, in the look of a doctoral dissertation, and personalized postcards were sent to 200 college and university presidents. The QR code linked to a landing page with a personalized video. The book safe combination was reveled on the landing page. Inside were security-related premiums—a luggage lock and strap—and collateral. The call to action was to visit the website and schedule a cybersecurity assessment.
Individualized Promotional Video
Individualized Direct Mail
CEO Cybersecurity On Campus Collateral
